Our Story
Down to Earth started out in 1997 as a company that wanted its products to reflect environmentally conscious ingredients and choices. Today, making conscious choices is still at the heart of what we do.
Our goal is to inspire natural living, not just through our products that harness the restorative power of nature, but by helping to preserve the planet, by honouring our natural heritage, and by striving to exercise integrity in everything we do.
We offer natural skincare and wellness solutions that simplify your daily life so that you can focus on what matters most to you. If you’re seeking relief from skin conditions, pain or abrasions – or simply want a natural range to maintain the health of your skin – then we have what you’re looking for. Our plant-active range provides you with a planet-friendly choice that is healthy, safe, and incredibly effective. We are, in every meaning of the word, the natural choice. We're proudly woman-owned, and our products are made in South Africa.
Our Values
Our guiding values are embedded into our actions, decisions, and responsibilities. And those same principles are reflected in our range of ethically sourced and naturally formulated products too. We want to ensure that you have complete peace of mind in choosing products that are all-natural, effective, cruelty-free and free from any harmful additives or chemicals. So, what are our four key values? They are mentioned below…
Our Natural Ingredients
We use only the best plant ingredients that have been professionally researched and proven to work in our skincare, wellness, and ailment-alleviating products. Many of the ingredients are indigenous to Africa, and in using them, we strive to respect and honour traditional knowledge. We source our raw materials locally wherever possible, and responsibly, working with our partners to promote sustainability.
Formulation Principles
Our formulations are scientifically compiled and evaluated, under the supervision of a qualified professional who ensures the purity, safety, and consistently excellent quality of our products. Our cruelty-free and watercourse-safe formulations are aligned with international natural certification standards, and so 99% ingredients are natural and naturally derived. The testimonials of thousands of satisfied customers confirms that our natural range works powerfully and safely.
Health & Wellness
Our range of products are designed to enhance skin health, physical well-being, and to alleviate the symptoms of a range of common ailments. When you look great, you feel great, and our goal is to help you experience both.
Preserve Our Planet
We strive to do everything with respect and consideration for all living beings, and our planet itself. Our formulations are biodegradable and watercourse-safe. Our products are cruelty-free, this is non-negotiable.
Integrity & Honesty
We’re committed to giving you our very best, from the purest natural ingredients, to a commitment to transparency and good business practice. We believe, above all, in keeping things honest, simple and down to earth.
Convenience
Our products are practical, easy to use and multi-purpose, so you can have fewer products in your bathroom that you can do more with. We’re all about reducing stress, freeing up time and mental bandwidth for the more important things!
Our bestseller won an award
Our bestseller is our African Potato Cream, with over 100 incredible reviews of how this product has helped so many, with various conditions, from arthritis and eczema, to muscle pain and body acne. We are proud to announce that this bestseller, also won 2023 Woman and Home Holy Grail Awards!
Our family favourite won!
Our All Over Bodycare products are firm favourites for simple, mutli-purpose family-care. Our All Over Wash for Body, Face and Hair is a sulfate free liquid soap that's a gentle, top-to-toe solution for the whole family. We are so thrilled that this beloved product won a 2022 Women and Home holy grail award and 2024 Glamour Beauty Gold Award!
A family favourite lotion!
Our All Over Lotion for Body, Face and Hands is a lightweight, non-greasy and long-lasting moisturiser, formulated to suit the whole family, including babies and those with sensitive skin. We are so thrilled that this bestseller won a 2024 Women and Home holy grail award!
The Down to Earth Range
Facial Skincare
Facial care to enhance skin health, protect it against damage and help combat specific skin conditions.
Bodycare
Top-to-toe care for the whole family, formulated to nurture and nourish sensitive skin, hair and delicate scalp.
Wellness Care
Topical care to help alleviate the symptoms of a range of common ailments and abrasions.
