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Get to know us

The Down to Earth Difference

Our Story

Down to Earth started out in 1997 as a company that wanted its products to reflect environmentally conscious ingredients and choices. Today, making conscious choices is still at the heart of what we do.

Our goal is to inspire natural living, not just through our products that harness the restorative power of nature, but by helping to preserve the planet, by honouring our natural heritage, and by striving to exercise integrity in everything we do.

We offer natural skincare and wellness solutions that simplifies your daily life so that you can focus on what matters most to you. If you’re seeking relief from skin conditions, pain or abrasions – or simply want a natural range to maintain the health of your skin – then we have what you’re looking for. Our plant-active range provides you with a planet-friendly choice that is healthy, safe, and incredibly effective. We are, in every meaning of the word, the natural choice. We're proudly woman-owned, and our products are made in South Africa.

Conscious choices

Our Values

Our guiding values are embedded into our actions, decisions, and responsibilities. And those same principles are reflected in our range of ethically sourced and naturally formulated products too. We want to ensure that you have complete peace of mind in choosing products that are all-natural, effective, cruelty-free and free from any harmful additives or chemicals. So, what are our four key values? They are mentioned below…

Health & Wellness

Our range of products are designed to enhance skin health, physical well-being, and to alleviate the symptoms of a range of common ailments. When you look great, you feel great, and our goal is to help you experience both.

Preserve Our Planet

We strive to do everything with respect and consideration for all living beings, and our planet itself. Our formulations are biodegradable and watercourse-safe. Our products are cruelty-free, this is non-negotiable.

Integrity & Honesty

We’re committed to giving you our very best, from the purest natural ingredients, a commitment to transparency and good business practice. We believe, above all, in keeping things honest, simple and down to earth.

Convenience

Our products are practical, easy to use and multi-purpose, so you can have fewer products in your bathroom that you can do more with. We’re all about reducing stress, freeing up time and mental bandwidth for the more important things!

We don't mean to brag but...

Our bestseller won an award

Our bestseller is our African Potato Cream, with over 100 incredible reviews of how this product has helped so many, with various conditions, from arthritis and eczema, to muscle pain and body acne. We are proud to announce that this bestseller, also won 2023 Woman and Home Holy Grail Awards!

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The Down to Earth Range

Planet-friendly
Family-friendly care
Multi-purpose
Free delivery for orders R500+
Stocked nationwide

Facial Skincare

Facial care to enhance skin health, protect it against damage and help combat specific skin conditions.

Bodycare

Top-to-toe care for the whole family, formulated to nurture and nourish sensitive skin, hair and delicate scalp.

Wellness Care

Topical care to help alleviate the symptoms of a range of common ailments and abrasions.

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