Natural products are composed mainly of natural ingredients, made with processes that preserve purity, and avoid animal testing. They use biodegradable ingredients and eco-friendly packaging. These products exclude harmful chemicals like parabens and synthetic fragrances, prioritise safety, and emphasise transparency and accurate ingredient disclosure.

We're proud of our world-class formulations, which are 98% to 99% natural. The rest are nature-identical ingredients, made synthetically but found in nature, used for safety, purity, or sustainability. Our plant-based products follow ECOCERT standards, the first for natural and organic cosmetics. We use certified organic ingredients, source locally, and include African indigenous extracts to support local communities.

Natural and organic product certifications can be costly, so we've chosen to keep our products affordable while maintaining high performance and great value. We adhere to ECOCERT standards and provide extensive information about our processes and products to empower informed decisions. Our individual organic ingredients are certified organic. We welcome customer questions and feedback.

Our natural range caters to the whole family, from babies 3 months+ to older adults with thinning skin. It includes:

• Wellness Care: Topical solutions for common ailments and abrasions, suitable for everyone from toddlers to grandparents.
• Facial Skincare: Products to enhance skin health, protect against damage, and address specific skin conditions, suitable for men, women, and teenagers with various skin types.
• Bodycare: Comprehensive care for sensitive skin, hair, and scalp, suitable for babies 3 months+ and the entire family.

The African potato, also known as Hypoxis hemerocallidea (previously known as Hypoxis rooperi), is widespread in the summer rainfall regions of South Africa, especially in Kwazulu Natal. The plant is about 10 to 50cm tall, has bright yellow star-shaped flowers and strap-like leaves which are hairy all over. It is a geophytic herb and forms a compressed underground stem (like a ‘potato’) called a corm. The African potato extract comes from the corm of the plant.

African potato extract contains phytosterols, which are abundant in plants, but are highly concentrated in the African potato. Researchers have found that phytosterols greatly enhance the functioning of T-cells, which control and regulate the immune system, and possess potent anti-inflammatory properties similar to cortisone, but without the side-effects. African potato has been used for centuries in African traditional medicine as a herbal remedy.