You may have noticed over the past month that we’ve been chatting about #whatsinsideDTE

At Down to Earth, we believe that what goes into our products is just as important as what we stand for. Today we’re going to dive right into what makes us, well…us! We will also discuss what goes into our beloved products.

Our products are cruelty-free, have a minimal carbon footprint, and are proudly made in South Africa, creating local business opportunities. We are committed to being pure, safe, effective, and natural, with plant-based ingredients that are biodegradable and watercourse safe. Our products are free from potentially harmful chemicals and not tested on animals. We’re accredited by Beauty Without Cruelty and our products are vegan and/or vegetarian-friendly. Our skincare products pack a punch with natural ingredients that work to solve a variety of conditions that may be bothering you. So…What’s inside DTE?


At Down to Earth, we take great pride in using only the highest quality natural ingredients in our products, and many of them are indigenous to Africa. Some of our favourite ingredients that we use include:

  • Aloe vera: This succulent plant is known for its soothing and hydrating properties. It helps to calm inflammation and redness, making it great for those with sensitive skin.
  • African potato: This powerful root has been used for centuries in traditional African medicine for its healing properties. It helps to soothe inflammation and promote overall skin health.
  • Buchu: This herb has been used for centuries in South Africa as a natural remedy for a variety of ailments. Its anti-inflammatory and antimicrobial properties make it a great ingredient for those with sensitive skin.
  • Calendula: This gentle flower-ingredient is suited to all skin types, including sensitive skin and babies. It’s great for healing wounds, calming skin irritations and reducing itchiness.
  • Honeybush: This tea-like plant is rich in antioxidants and helps to soothe and protect the skin and scalp from harsh environmental conditions. It’s great for mature skin.
  • Kigelia: This fruit extract is traditionally used to heal a variety of skin problems. It increases elasticity and can lighten pigmentation, thereby reducing blemishes.
  • Shea butter: This rich, nourishing butter is packed with vitamins and antioxidants that help to moisturise and protect the skin. It is ideal for those with dry skin.

By using these natural ingredients, we are able to create products that are not only effective but also gentle on the skin. We believe in using ingredients that are good for you and good for the environment.

Click here to read more about our ingredients!


We believe that skincare should be easy and convenient without sacrificing the effectiveness of natural and organic ingredients. That’s why we’ve created skincare packs that include both a cleanser and a moisturiser for a complete and efficient skincare routine.

Our skincare packs are perfect for those who are new to skincare, those who want to simplify their routine, or those who are always on the go. By choosing our skincare packs, you can trust that you are using pure, safe, effective, and natural ingredients on your skin, without having to spend hours researching or shopping for individual products.

By incorporating natural and effective ingredients into our skincare products, we are able to provide gentle yet powerful solutions to a range of skin concerns – solutions that support the body’s natural maintenance and repair processes.

In summary, our skincare packs are not only convenient, but they also provide effective solutions for a range of skin types and concerns. By choosing natural and organic ingredients, we are able to provide pure and safe products that promote healthy and radiant skin in the long term. So, whether you’re new to skincare or looking to simplify your routine, our skincare packs are the perfect choice for you.


Our bodycare products are an all-in-one solution to your daily routine. Inside, you’ll find a hydrating body wash and nourishing body lotion. Each product is made with premium natural and organic ingredients that are gentle on your skin, yet very effective. The body wash is infused with aloe ferox and calendula to soothe while cleansing, while the body lotion is enriched with honeybush and grapeseed oil to nurture and nourish. Plus, by using natural products, you’re reducing your environmental impact and supporting sustainable beauty.


Our wellness care products are a must-have for healthy skin. Our African Potato Cream is made with powerful plant-based ingredients that help to relieve inflammation, aches, pains, burns, bites, and more. Our Clear Skin Gel is a soothing and purifying antimicrobial gel that cares for skin irritations, abrasions, bacterial and fungal infections, and other skin concerns through a blend of aloe vera, tea tree, calendula, and echinacea. Together, these natural remedies help to heal and rejuvenate your skin, promoting overall skin health and wellness

At Down to Earth, we are committed to being transparent about what’s inside our products. We believe in using certified organic ingredients and indigenous African plant extracts. Our formulations are pH balanced for optimal skin health. We’re proud to say that our products are watercourse safe and biodegradable, which helps to reduce our environmental impact. Our values are at the heart of everything we do, and we’re committed to providing you with the best natural products that are safe for you, your family, and the environment.


DTE uses pure, health-giving plant extracts in our formulation, why spoil it with harmful ingredients?

Now that we spoke about What’s Inside DTE, here’s what’s NOT inside of DTE:

  • Petrochemicals
  • Sulphated surfactants
  • Parabens
  • Phthalathes
  • Artificial colours, dyes and fragrances
  • Ethanolamines
  • Silicones
  • Microbeads

We encourage our customers to read product labels and to avoid buying products containing these ingredients.


Down To Earth believea that using natural products is not only good for your skin but also good for the planet. With our What’s Inside campaign, we hope to educate and empower our customers to make informed choices about the products they use. 

By choosing Down to Earth, you’re choosing a brand that’s committed to being pure, safe, effective, and natural. We wish you and your family a happy and healthy life, filled with natural beauty and wellness.

We hope you enjoyed this exciting read about What’s Inside DTE, click here for our Instagram where we post updates, sales, giveaways and more!