Here at Down To Earth, our guiding values are more than just a philosophy: they’re embedded into our actions, our decisions, and our responsibilities. And, of course, those same principles are reflected in our range of ethically sourced and naturally formulated products, too.

So, what are our four key values? Here they are, very simply:


First and foremost, we want to ensure that you have complete peace of mind in choosing products that are all-natural, safe to use, and free from any harmful additives or chemicals.

Our Down To Earth range of products are designed to enhance skin health, physical well-being, and to alleviate the symptoms of a range of common ailments.

When you look great, you feel great – and our goal is to help you experience both, enhancing the quality of your life.

We don’t incorporate anything harmful into our products, protecting you from exposure to chemical overload, and ensuring that long-term use of the Down To Earth skincare range is safe and sustainable. Because there are no harmful chemicals in our products, there’s no long-term residual effect, and your skin is kept radiantly healthy at any age.

Your skin is your body’s largest organ, and also the one most exposed to the elements. It makes sense to protect it against damage from the sun, dryness, and environmental toxins in ways that are natural, sustainable, and safe.


We strive to do everything with respect and consideration for all living beings, and our planet itself, taking care to be ethical and responsible stewards of the environment we all depend upon for our wellbeing.

Our products are cruelty-free, and for us, this is non-negotiable.

Sustainability, for us, means ensuring that we leave a minimal carbon footprint, and that we add tangible value to the communities with whom we interact.

Our packaging is recyclable, and we encourage responsible use and disposal of our range of containers.

Our formulations are biodegradable, and even more importantly, they’re watercourse-safe, which means that they won’t ever pollute rivers, the underground water table, or the oceans. Water is an increasingly precious resource, and we see it as an ethical responsibility to keep our waterways pristine.


We’re committed to giving you our very best, whether it’s in sourcing the purest natural ingredients, our commitment to transparency and good business practice, or the excellence of the product that finds its way into your hands.

Our Down To Earth products are all proudly made in South Africa, which means that we’re committed to creating local business opportunities, adding value to our economy, and demonstrating that our South African-produced formulations are among the best in the world.

Our products have proven to be incredibly effective. The testimonials of thousands of satisfied customers point toward the fact that our natural range works powerfully and safely.

Our formulations are scientifically compiled and evaluated, under the supervision of a qualified professional who ensures the purity, safety, and consistently excellent quality of everything we produce.

We use only the best plant-based ingredients that have been professionally researched and proven to work, upon which we’ve built our range of proven skincare, wellness, and ailment-alleviating products.

Many of the ingredients we use are indigenous to Africa, and in making use of these resources, we also strive to respect and honour the generations of traditional healers whose wisdom and knowledge has been so carefully preserved.

We source our raw materials locally and responsibly, working with reputable and trustworthy partners in order to ensure that our interactions are always beneficial and non-exploitative at all levels.

Our company is built on a foundation of transparency and ethical responsibility. We believe, above all, in keeping things honest and simple – and down to earth. 


Convenience doesn’t mean that you have to compromise on quality. Our philosophy is one of harmony – with the environment, with communities, and with you, the customer. That means we’d like to keep things as streamlined as possible, while ensuring that you get exactly what you’re looking for.

Despite the fact that we use premium naturally-sourced ingredients, our products are very affordable.

We’ve made it our mission to be as accessible as possible, so if you can’t get to a retailer stocking our products, you can easily order online, wherever you are.

Because our products offer such an interrelated array of benefits, you don’t need to resort to guesswork – we’ve created our range to be as practical and easy to use as possible.

You also don’t need to worry about the sourcing or impact of the product you’re buying, because there’s no guesswork involved – the Down To Earth range is natural, with certified organic ingredients, and vegan-friendly and/or vegetarian-friendly.

Many of our products are multi-purpose in nature, so you can have fewer products in your bathroom cabinet that you can do more with. We’re all about reducing stress and freeing up time and mental bandwidth for the more important things in life!

So, to put it simply, our values are reflected not just in what we say, but in what we do – and if that resonates with you, then we share a common purpose.

If you’d like to know more about our values, our company, or our products, please contact us.

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