formulation
principles
formulation
principles
Our formulations
Our products are developed with the input and expert assistance of Dr Elsabe Cloete (of Cape Aloe SA), who is our formulator, cosmetic consultant and safety assessor. Safety, sustainability and efficacy are our priorities – and so our formulations are:
Plant-based with certified organic ingredients
Enriched with indigenous African plant extracts and other locally sourced ingredients
Rapidly biodegradable and watercourse safe
Free from potentially harmful chemicals such as parabens and petrochemicals
Not tested on animals and accredited by Beauty Without Cruelty
Vegan and/or vegetarian friendly
pH balanced for optimal skin
OUR COMMITMENT TO YOU
We’re committed to providing products that are:
Effective
Planet-friendly
Fuss-free
Multi-purpose
Useful for the whole family
OUR INTENTION
The future, for us, lies in a world where people are encouraged to make more conscious choices, and where everybody benefits from doing so.
We offer convenience, through practical, fuss-free and multi-purpose products that help you to look and feel great. Down To Earth products simplify your day, so that you can enjoy the things that matter to you – with a happy conscience.
Our products are planet-friendly and developed with safety, sustainability, and efficacy in mind. Packed with wholesome natural ingredients – including powerful African plant extracts – and guided by science, our Down To Earth range is intended to enhance and support the body’s natural maintenance and repair processes, promoting lifelong health and radiance.
If you’d like to know more about our values, our company, or our products, please contact us.
