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formulation
principles

formulation
principles

Our formulations

Our products are developed with the input and expert assistance of Dr Elsabe Cloete (of Cape Aloe SA), who is our formulator, cosmetic consultant and safety assessor.  Safety, sustainability and efficacy are our priorities – and so our formulations are:

Plant-based with certified organic ingredients

Enriched with indigenous African plant extracts and other locally sourced ingredients

Biodegradable and watercourse safe

Free from potentially harmful chemicals such as parabens and petrochemicals

Not tested on animals and accredited by Beauty Without Cruelty

Vegan and/or vegetarian friendly

pH balanced for optimal skin

OUR COMMITMENT TO YOU

We’re committed to providing products that are:

Effective

Planet-friendly

Fuss-free

Multi-purpose

Useful for the whole family

OUR INTENTION

The future, for us, lies in a world where people are encouraged to make more conscious choices, and where everybody benefits from doing so.

We offer convenience, through practical, fuss-free and multi-purpose products that help you to look and feel great. Down To Earth products simplify your day, so that you can enjoy the things that matter to you – with a happy conscience. 

Our products are planet-friendly and developed with safety, sustainability, and efficacy in mind. Packed with wholesome natural ingredients – including powerful African plant extracts – and guided by science, our Down To Earth range is intended to enhance and support the body’s natural maintenance and repair processes, promoting lifelong health and radiance.

If you’d like to know more about our values, our company, or our products, please contact us.

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