It’s Earth Month, and it’s the perfect time to reflect on the values that guide us at Down to Earth. We aren’t just a skincare and wellness brand; we’re committed to being planet-friendly, transparent, and honest in everything that we do. At Down to Earth, sustainability isn’t just a buzzword or selling point – it’s at the core of our mission.  Let’s get into Earth Month with Down to Earth.

Caring for Our Planet:

We strive to do everything with respect and consideration for all living beings, and the planet itself, since we all depend on the environment  for our wellbeing. Our products are cruelty-free, and for us, this is an absolute non-negotiable. Sustainability, for us, means that we ensure that we leave a minimal carbon footprint by sourcing locally produced raw materials and packaging and that we add tangible value to our communities. Our formulations are biodegradable, and even more importantly, they’re watercourse-safe, which means that they won’t pollute rivers, the underground water table, or even the oceans. Water is an increasingly precious resource, and we see it as our ethical responsibility to keep our waterways pristine.

Our Integrity and Honesty:

We’re committed to giving you our very best, whether it’s by sourcing the purest natural ingredients, our commitment to transparency and good business practice, or the quality of the product that finds its way into your hands. Our products are all proudly made in South Africa, as we’re committed to creating local business opportunities and adding value to our economy. Our products have proven to be incredibly effective and the testimonials of hundreds of satisfied customers point toward the fact that our natural range is powerful, safe and high-quality.

Our Formulations:

Our products are developed with the input and expert assistance of Dr Elsabe Cloete (of Cape Aloe SA), who is our formulator, cosmetic consultant and safety assessor.  Safety, sustainability and efficacy are our priorities – and so our formulations are:

  • Plant and naturally sourced, with certified organic ingredients
  • Enriched with indigenous African plant extracts and locally sourced ingredients
  • Rapidly biodegradable and watercourse safe
  • Free from potentially harmful chemicals such as parabens and petrochemicals
  • Not tested on animals and accredited by Beauty Without Cruelty
  • Vegan and/or vegetarian-friendly
  • pH balanced for optimal skin

Why use natural and organic products:

  • More gentle on the skin: Natural ingredients are less likely to cause irritation and allergic reactions, making them suitable for sensitive skin types.
  • Effective results: Organic ingredients often contain higher levels of antioxidants, vitamins, and minerals, which can assist in nourishing and rejuvenating the skin, which can lead to improved texture and appearance.
  • Environmental sustainability: Organic skincare products are produced using sustainable practices that minimise the use of synthetic chemicals and pesticides, reducing harm to the environment.
  • Cruelty-free: Many organic skincare brands, such as Down to Earth are committed to cruelty-free practices, ensuring that their products are not tested on animals.

Our Commitment to you

In honour of Earth Month with Down to Earth, we want to remind you of our commitment to you (aside from just our eco-friendly approach.)

  • Effective
  • Planet-friendly
  • Fuss-free
  • Multi-purpose
  • Useful for the whole family

In Conclusion:

Celebrate our planet this Earth Month by switching to a sustainable routine with us. We want to take the time to reaffirm our dedication to providing skincare solutions that aim to help not only you, but our planet too. By choosing Down to Earth, you’re not just investing in skincare; you’re helping make a difference towards a healthier, more sustainable future. Thank you for stopping by for the read, we hope you enjoyed Earth Month with Down to Earth! 

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